Our VALUES

To be an employer of choice and a high-performing business, it’s essential to have a strong set of values.

Our five values, launched in October 2023, are intended to give everyone a collective sense of purpose and alignment with Princes’ wider vision and strategic direction.

They also play a crucial role in other ways too, such as attracting new talent to our business, driving our ethical and sustainability framework, influencing how our customers perceive us, helping to define our culture and what it is to be a Princes’ colleague, all the time fostering a sense of belonging.

It is important that colleagues live and breathe our values to make Princes a great business and a place where we all feel connected and proud to be.

Our values were created as a result of a team effort including clear and hard-hitting colleague feedback and then challenged and honed by our Values Champions who came from a broad cross-section of our business.

It is also vital to understand that having a set of values is just the beginning, not the end.

What matters even more is how colleagues live and breathe our values.

There are many ways to do this whether through our own personal performance, ways of working, forging stronger working relationships and networks, getting the best from your team, or by getting involved in our reward and recognition, health and wellbeing, inclusion and diversity or continuous learning and development opportunities.

Our five values are: